Book

Former Alibaba Group Vice President and best-selling author of Big Data, Herbert Chia, with the support of former Hong Kong Government’s CIO Allen Yeung, has written this critically acclaimed book to provide businesses and organizations with an honest, insightful and practical roadmap to help them use data to build great companies, services and cities.

To achieve proper digital transformation, companies must first understand “Big Data” and see it as not just another version of a data resource, but a game-changer for companies to make decisions and manage their business. Companies with more “quality data” can use artificial intelligence to produce better products, attract more customers and generate further quality data. This key phenomenon is a critical feature of the digital economy and is known as the “data network effect”.

Many company executives say they are not getting a satisfactory return from cutting-edge technology. While everyone has been looking for technology solutions from the start, the authors present a top-level design for a data-enabling approach in digital transformation, from strategic thinking to actual implementation. The book explains common mistakes and highlights the essential steps from defining a clear business logic to deepening data-driven business processes in order to achieve sustainable data transformation for the future of business and society.